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Helping brands find their smile

Muskan Bhatia

Creative Consultant

Social Media ManagementGraphic DesignEvent Management

MBA, Strategic Marketing · McMaster University, DeGroote School of Business
Muskan Bhatia portrait
What does MUSKAN mean

The Butterfly Formula

Social Media Management

Instagram, Facebook & Google Business

  • Content Strategy & Curation
  • Platform & Paid Ad Management
  • Community Engagement
  • Google Business Growth
  • Data Analytics
  • Website Development & Audit
  • Social Media Account Optimizations
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Graphic Design

Brand Collaterals for Print & Digital Media

  • Branding Kit
  • Corporate Prints: business cards, letterheads, branded signage.
  • Firm Collateral: pitch decks, brochures.
  • Digital Media: social media templates, web banners, email graphics.
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Event Management

Strategic Planning & On-Site Execution

  • Pre-Event Logistical Coordination: budgeting, venue sourcing, and vendor negotiations.
  • Concept & Creative Direction: theming, mood boards, and aesthetic floor planning.
  • On-Site Production: managing run-of-show, vendor load-in, and live logistics.
  • Event Marketing: integrated digital promotion to drive attendance and engagement.
  • Guest Management: RSVP tracking, check-in systems, and hospitality oversight.
  • Post-Event Analysis: feedback collection and ROI reporting.
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Portfolio

Brands that have found their Muskan (smile)

SocialFlix Events
The Radiance Chapter
Ottawa Friendship Cricket Cup
Champions of Community Care
Bistro75
Overseas Friends of India Canada
Plexus Worldwide
Kardish Health Food Centre
Socialz Series
India Canada Association
NetIP Canada
TEAL Wellness
MUSKAN

About Just Muskan

As a Creative Consultant, I partner with organizations to manage their most visible assets; their digital voice, their visual identity, and their live experiences.

With over seven years of experience in this marketing field, I specialize in crafting comprehensive strategies that remain fiercely true to your brand's identity. Throughout my career, I have successfully collaborated with corporate clients across a diverse range of industries, including nonprofits, sports, healthcare, retail, and hospitality, to drive brand awareness and support sustainable business growth.

Marketing Services Include:

  • Visual Identity & Design: Crafting authoritative brand assets that resonate with target demographics.
  • Digital Strategy: Orchestrating social media ecosystems that prioritize engagement and brand authority.
  • Experiential Management: Executing high-tier events with a focus on seamless logistics and brand immersion.

Protect your brand's integrity. By paying attention to your vision, I deliver excellence that leaves you with Just Muskan - Just a smile.

Education

  • MBA, Strategic MarketingMcMaster University, DeGroote School of Business
  • Bachelor of Commerce, Marketing & ManagementCarleton University, Sprott School of Business

Behind the Smiles

Working with Muskan Bhatia on preparing the book, 'Celebrating 25 Years of Diwali in the Nation's Capital' was an absolute pleasure. Her kindness, patience, and genuine passion for the project were evident every step of the way. She approached the work with incredible dedication and professionalism, ensuring the book was completed with great care and excellence. The success of this meaningful project is a true reflection of her vision, leadership, and unwavering commitment.

Shiv Bhasker

President of OFIC

Muskan is one of the most creative person I know. She is quick and thinks on her feet. She is a doer, and optimizes her resourcefulness and her willingness to jump into a project without hassles. She comes with a superior skill set at a personal level, with her brilliant smiles and her ever helpful nature, matched equally with her MBA Degree in Marketing. I have known Muskan since she was in highschool, and have seen her grow into wonderful woman, who believes in working closely with people, to achieve what they may have been dreaming about. The Radiance Chapter, may have not seen the light of day, and blossomed into what it is today, without Muskan's tireless and keen interest in materializing and personifying a concept into a full blown identity and successful events, she helped organize. She is an all the way kind of reliable person, you want by your side. I wish Muskan all the success in the world!

Raadhaa Singh

Founder of The Radiance Chapter

Muskan Bhatia has been deeply involved in community especially in India Canada Association, organizing various events in Ottawa. She has been one of the primary members to assist coordinating the India Day parade at Ottawa city hall. Muskan has supported in various multicultural initiatives especially portraying 'Unity in Diversity' at the Tulip festival initiated by the High commission of India. She has been a recipient of the prestigious Ontario Volunteers service award. She is also a been choreographer, host and event coordinator for Bollywood Delight Dance school and continues to support the initiatives. She has successfully achieved in delivering at the various events especially Celebrate Canada projects organized by the Bwood dance school. Muskan Bhatia is a self motivated professional with diverse experience in event planning and public relations, continuously explores different ways to foster community engagement.

Vandana Sharma

Former Cultural Coordinator of India Canada Association, Founder of Bollywood Delights Dance

Muskan is a highly creative and driven professional who consistently brought fresh ideas and strong execution to her work. During her time with us, she demonstrated excellent attention to detail, a strong work ethic, and a natural ability to connect design with business goals.

Melinda Assaf

Former Employer

I've worked with Muskan on multiple events, and she is a boss lady who is so on the ball, and her events always flow seamlessly and are well planned out. She goes above and beyond with event conception, from the decor to the food, and entertainment, and the turn out is always impressive. She is very efficient and detail oriented, always professional, approachable, and she emits so much warmth and positive energy. I highly recommend working with Muskan!

Belle Epoque

Artist

Let’s find your brand’s Smile

Drop your project details below, and I’ll get back to you shortly!